How to control your brand?

Shoals Works | Web Design Modern Web Design

Ever Googled your business name?

If you own or run a business, you should and here’s why.


Unless you sell an obscure product line or offer a uniquely different service; you have competition. When marketplaces contain many companies offering similar or even the same product, steps can be taken to raise your company above the rest.

Do a quick test. Go to and search for your company name, products offered and/or industry/city you operated in. What do you see? Did you find your company in the search engine results page (SERP)?

Did you see your competitors? If so, then your potential customers do too. How about checking the second page of search results? Not to worry, most people don’t click on the second page either.

So what’s the most effective way to get your company noticed on the web? There a number of simple yet effective steps to get your brand on the web and like what you see. You can hire a web design and development company, like Shoals Works, to build a modern website that is search engine friendly. From here, you can commit to writing and publishing new and original content, which Google, Bing, Yahoo and all other search engines love to serve up.

Now if think you don’t have the time or don’t care to create new and original content, it’s ok. Shoals Works can do it for you.

Learning how to climb the SERP ladder is not for traditional business owners to figure out. It would take an incredible amount of time and the right research to gain the results you deserve. You would need a website and social media strategy that is not only easy to manipulate but also be able to pivot on a dime. It’s best to focus on your core business and engage a professional to handle this work. We all use accountants, lawyers and others for this exact reason.

If you are ready to take control of your brand on the Internet, give Shoals Works a call at 256-712-4171 or write to us today. You’ll be glad you did!

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